Sitting in the Marriott Lobby at 1:15 A.M.
Arguing with a ham-fisted hotel clerk after midnight in the lobby of a Marriott in Bethesda, Maryland, about…
VW’s Direct Mail Campaign Is Greater Than the Sum of Its Parts
The Strategy: When it comes to the automotive industry, there still isn’t a trustier channel than direct mail,…
Sleeping With Your Phone
A question that was posed to the audience at the SES Conference in New York last week: How…
Hunter Boots Campaign Takes the Gloom Out of a Rainy Day
The Offer: Wellington brand Hunter Boots and agency We Are Social had a way to keep people’s spirits…
Anatomy of a Loyalty Program: Armadillo Willy’s
Client: Armadillo Willy’s Agency: FiveStars Loyalty Objective: Provide a hyper-personalized loyalty program for Armadillo Willy’s already dedicated customer…
Q&A: Joanne Kim, partner & chief idea officer, Marcus Thomas
Joanne Kim, partner and chief idea officer at Marcus Thomas in Cleveland, on company culture, office dogs, and…
Better Customer Insight Leads to a Stellar Online Experience
Client: J. J. Keller & Associates Inc. Partner: IBM WebSphere Commerce and Digital Analytics Objective: Provide customers with…
Ben & Jerry’s Serves Up Instagram Awesomeness
The Offer: Iconic ice cream purveyor Ben & Jerry’s gave its fans sweet, personal rewards with its global…
Mobile Email: Optimize or Perish
Seventy. It’s a number that should make a marketer’s blood run chilly. Why? Because 70% of smartphone users…
Best Political Marketing Campaign Ever? The Ads That Ousted Pinochet
Marketing is about results. Usually, that means ROI. But for the admen behind Chile’s 1988 “No” campaign, the…