Marketing That Also Solves a Real-Life Problem
The Back Story: Lima, Peru is the second-largest capital city in the world—and it’s located in a coastal…
You Actually Want Someone to Open Your Email, Right?
Email yogi (best title ever) Sundeep Kapur has been a customer at the same bank for more than…
NFC: The Future Is Now (Almost)
Imagine that near field communication technology is a train. OK—that’s as far as the metaphor goes. It’s time…
Catalogs Are Part of a Balanced Marketing Diet
The Offer: For a supposedly dead channel, print isn’t doing too badly. According to the Direct Marketing Association,…
Lean Mean Freelancing Machines
More and more, the creative world is turning into a project-based realm—and the current agency model might not…
Sprint Calls All iPhone 5 Users ‘Roaming Photojournalists’
The Objective: To spread the word about Sprint‘s “Truly Unlimited” iPhone 5 data plan, Digitas and Leo Burnett—known…
Q&A: Jason Gaboriau VP & ECD, Crispin Porter + Bogusky
Jason Gaboriau, VP and executive creative director, at Crispin Porter + Bogusky in L.A., talks start-ups, good work,…
Salon App Is Dyed-in-the-Wool Cool
Client: Redken 5th Avenue NYC Agency: Firstborn Objective: Create a practical, single-resource mobile app to give salon professionals…
U.S. Marines’ YouTube Page features Pandora-like Channel
The Objective: Following the success of its “Toward the Sound of Chaos” digital rebranding campaign, the U.S. Marine…
Volkswagen Crowdsources China’s Car of the Future
Client: Volkswagen Group China Agency: Proximity China/Goodstein & Partners Objective: Build brand loyalty and create a differentiated brand…