Will World Cup Fever Turn Into a World Cup Headache? [Infographic]
At the beginning of April, Jerome Valcke, FIFA’s secretary general, issued an honest, and somewhat alarming, statement: “We…
Omnichannel Totally Rules at Nickelodeon
Nickelodeon goes where its audience tells it to go. That may sound like a recipe for chaos, but…
Coca-Cola Pours it on Heavy for the World Cup
Coca-Cola loves having a big presence at major sporting events, and it’s never stingy on its spend. The…
The Art—and Craft—of Mobile Push
Client: Craftsy Vendor: Urban Airship Objective: Engage users by sending targeted, relevant content through mobile push notifications. The…
For Marketers, Every Day Should Be Hug Your Cat Day
The Internet is suffused with cats. Cat memes, cat videos, cat GIFs, cat celebrities—and lots of brands are…
Duffy’s Wins at Loyalty Marketing
Client: Duffy’s Sports Grill Vendor: Paytronix Objective: Increase loyalty, retain customers, and drive sales with an enhanced, data-driven…
Microsoft and Salesforce.com Have Their Heads In the Cloud
Updated Thursday, May 29, 4:57 p.m. Well, it’s official. the speculation is no longer speculation, but fact. Microsoft…
The World Cup Runneth Over with Awesome Marketing Campaigns
Adidas, Budweiser, Hyundai, McDonald’s, Sony, Visa—grande brands are putting big money behind their 2014 FIFA World Cup campaigns.…
In Concert with Your Mobile Audience
Five thousand members of your target audience are standing in a room just waiting around. Every person there…
Search and You May Not Find
Who hasn’t Googled themselves? What you find about yourself might not always be to your liking, but it’s…