#SocialTV @Work
Back in the day (10 years ago—might as well be 10,000), social TV meant something along the lines…
Living on the Edgy: Diesel’s Upbeat Take on the Death Clock
The Objective: “Got the time?” is a question that takes on new meaning in the context of Crispin…
Look! It’s Alive, It’s Moving! It’s Print
A message to all the haters: Print is not dead. First of all, who doesn’t like getting something…
That’s a Lot of Ones and Zeros
Marketers, your mission if you choose to accept it: Understand each one of your customers as an individual…
Must Love Mustaches
Recipe for social media marketing success: 1 pair wax lips 1 wax mustache direct mail postcard Facebook integration…
A Digital Campaign Pregnant With Promise
The Back Story: As many pregnant women and new mothers know, prenatal vitamins are enormous—horse pills, if you…
A Picture is Worth…140 Characters
Here’s a number to boggle your mind: According to Gizmodo, Facebook users upload more than 500 terabytes of…
Kraft’s Cool Digital Campaign is Anything But Cheesy
The Offer: Though kindergarten teachers all over the nation may disagree that using elbow noodles in art projects…
Q&A: Tripp Westbrook, ECD, Firehouse
Tripp Westbrook, executive creative director at Firehouse, on the dynamics of the agency/client relationship, and what he’d ask…
Shoe Retailer Puts Its Best Foot Forward with Targeted Email Marketing
Client: Office Shoes Agency: Emailvision Objective: Use email to gain insights into existing customer behavior and preferences with…