An Eye-Opening Awareness Campaign
Client: Transitions Optical Agency: Havas PR US Objective: To inform business professionals about the value of premium vision…
Kraft’s Cool Digital Campaign is Anything But Cheesy
The Offer: Though kindergarten teachers all over the nation may disagree that using elbow noodles in art projects…
Engine Digital Gets in a New York State of Mind
from: Vancouver, BC to: NYC re: expanding into a new market cc: Engine Digital to do: research economic…
Video’s Multimedia Marketing Appeal
The Strategy: Visitors to the sprawling Biltmore Estate, tucked in the Great Smoky Mountains of Ashville, North Carolina,…
Big Data: Innovate or Stagnate
There’s almost nothing bigger and more buzzworthy in the direct marketing space right now than Big Data. It’s…
The Price, What’s Right?
The 21st century consumer is savvy—and getting savvier every second. Attribute it to the Internet, to smartphones, to…
Fashion World to Get Steampunk’d? So Says IBM
If it were up to IBM‘s Trevor Davis, we’d all be wearing steampunk-inspired goggles this year. (Ditto for…
Is There Still Creativity in Print? Copy that
When you see a really well-done print ad, it’s a visceral experience. Your solar plexus gets bruised. It’s…
Common Cold, Uncommon Marketing
You know that feeling right before you get a cold; that little tickle in your throat, that tightness…
New ‘Economist’ Campaign Will Be So Money
In some cases, inheriting something is good—like a trunk of unexpected doubloons from an aged and benevolent relative.…