UK’s Strongbow pops its top with a digital bottle cap
The Offer: Soon, popping the top off a bottle of Strongbow Gold might be an interactive experience. The…
Sony Creates Pictures Worth 1,000 Words
Client: Sony Electronics Agency: Touchstorm Objective: To use what people are already searching for online as a guide …
Nonprofit supports diversity in business
Client: Northwest Center Agency: Matter Inc. Objective: To bust preconceptions about disability and employment and to show hiring…
One Power Tool Company Drills Down Into the Brand Experience While its Competitor Sputters
DeWALT Unique Web visitors: approx. 200,000 Registered dealers: 31 Bosch Power Tools Unique Web visitors: approx. 40,000 Registered…
Sweden’s Collectum AB taps into the power of storytelling
The Offer: Annual pension mailings are nothing if not dull and inscrutable—but they’re also one of the most…
Q&A: Doug Kamp, ECD, gyro Chicago
Doug Kamp, executive creative director at gyro Chicago, on why campaigns in the digital age need a human…
New Year’s Countdown DMN style
It’s been a long year and a busy one for direct marketers. The USPS topped the headlines and…
Getting tanked on ersatz eggnog
Water: 350 gallons. Evaporated milk: 22 cans. Yellow food coloring: a whole bunch— but naughty or nice, it…
Marketers: Don’t do China unless you’re ready to work
What could be more tempting to a marketer than an untapped population of more than a billion potential…
LiLo? Nah. Our Page Six: Get a load of the Caples creatives
Seen at the Caples judging, Courageous Creative Summit & Reveal at 82Mercer in NYC December 5-7: Patrick Collister,…