Yolanda Be Cool recalls song: Will the Internet be all right?
If you have not yet deleted your copy, be it digital or physical, of Australian DJ duo Yolanda…
Q&A: Dan Fietsam, chief creative officer, ENERGY BBDO Chicago
Dan Fietsam, chief creative officer of ENERGY BBDO Chicago, on the stamina creatives need to succeed and why…
Doing innovative work means constantly challenging yourself
Ever since taking a commercial arts class as a junior in high school, Robert Rasmussen, this year’s winner…
Ortega promotes spicy Mexican makeovers
The Offer: Aiming to boost the usage of its products beyond special events and celebrations like the Super…
Londoners barter tweets for Kellogg’s savory treats
The Offer: Playing off the term “social currency,” Kellogg’s opened a pop-up store in London’s Soho neighborhood—dubbed The…
Big Blue’s “smart” marketing approach
A segment of one. That’s what Mike Rhodin, IBM‘s SVP of software solutions defines as, “the Holy Grail…
ConAgra’s engaging party campaign lets moms wear the Chef Boyardee hat
Client: Chef Boyardee Vendor: House Party Objective: Combine event marketing and social recommendations to build brand advocacy for…
Farmers Insurance puts the social pedal to the medal
The Offer: To get race fans revved up about its sponsorship of NASCAR phenom Kasey Kahne, Farmers Insurance…
Washington state winery urges women to take a well-deserved minute to relax
The Offer: R&R can be a scarce commodity among 20- and 30-something moms, which is why Chateau Ste.…
Renault’s teeny Twizy gets a charge on a Pinterest banner
The Offer: French auto manufacturer Renault turned to Pinterest to illustrate the ease with which one can charge…