Allison Schiff
540 posts
Personal mobile is sticky mobile
Eighty-five percent—that’s the amount of increase researchers are predicting for mobile marketing spend by the end of the…
40 under 40: The Lyrical G
What’s better than a CMO? A CMO who knows how to beat box. Kenshoo CMO and Direct Marketing…
Feast your eyes on real-time holiday benchmark data
What do you think about when you think about Thanksgiving? Turkey maybe? Those little marshmallows people put on…
40 under 40: What’s been your favorite campaign to work on?
It’s all about the work. The 40 under 40 winners share the campaigns they worked on that they’re…
Meet Caples’ 2012 Wunderman Award winner: Rob Rasmussen
The breadth of Rob Rasmussen’s know-how won’t let him be pigeonholed as any one kind of creative. He’s…
Getting cheesy with the 40 under 40
It’s a burning question: If you were a cheese, what kind of cheese would you be? The Direct…
Mobile: It’s not just ‘the tiny Web’
Just because a mobile device has a tiny screen doesn’t mean it’s a mini PC. It’s an unfortunate…
40 under 40: What is your defining moment?
Most everyone can think back to one moment that sticks out for them on their career path so…
40 under 40: Who was your mentor?
The 2012 Direct Marketing News 40 Under 40 on how their mentors impacted their careers. Jeremy Kinder, Associate…
40 under 40: What’s the best thing a customer ever said to you?
The 2012 Direct Marketing News 40 Under 40 on the best compliments they’ve ever received from customers and…