Iconic Southern soda brand Cheerwine raises funds and spirits with a sweet charity concert
The Offer: Doing good can also be fun, which is why North Carolina-based Cheerwine, a cherry-flavored soft drink,…
40 under 40: What’s the best thing a customer ever said to you?
The 2012 Direct Marketing News 40 Under 40 on the best compliments they’ve ever received from customers and…
Lynx island giveaway exposes entrants to a whiff of chaos
The Offer: Babes, booze, bikinis, pizza, pillow fights—and ninjas? That’s what Unilever-owned Lynx brand was offering those who…
Art gallery puts a personal, musical spin on email invites
The Offer: In a creative use of digital-music site Spotify‘s “email to a friend feature,” Swedish contemporary art…
Q&A: Kevin Drew Davis, ECD, Digitas Chicago & San Francisco
Kevin Drew Davis, executive creative director at Digitas Chicago and San Francisco, on top digital trends and why…
FedEx aims for a hole in one with its PGA campaign
The Offer: “Nothing’s more important than your clubs” is a tagline designed to resonate with golf enthusiasts, the…
San Antonio’s social battle cry fuels a user-generated travel campaign
Client: San Antonio Convention & Visitors Bureau Agency: Proof Advertising Objective: To revitalize the city’s tourism efforts with…
Vera Bradley invites fans to win a spiffy dorm makeover
The Offer: Just because college students only live in dorm rooms for one year at a time doesn’t…
Don’t be a Halloweenie—collaborate with your salespeople
It’s a dark and stormy night…and up to 90% of the sales support content created by marketing departments…
Mobile ads hit maturity—now pay up, please
Consumers want mobile content for free. Mobile content providers would like to make some money. That’s why the…