Internet giant Google loses a few inches
Imagine the scene. You’re an investor in Google stock. You make yourself a nice cup of coffee and…
Data: A necessary science
When I decided to attend a session on the science of marketing ROI at the Direct Marketing Association…
Transaction and experience: The twain must meet
First, prepare yourself for this stat: Cisco predicts that by 2015 there will be 15 billion connected devices…
E-commerce is about more than a ‘buy now’ button
W.H Auden advised readers in 1940 to “leap before you look,” and while that’s a beautiful and poignant…
Thanks for the, uh…Lucite frame with your company logo on it (not)
It’s the corporate equivalent of the Christmas fruitcake, a pair of socks, that bowling shirt from your grandma…
Wendy’s app puts healthy fast food at your fingertips
The Offer: Fast food isn’t necessarily known as the healthy option. But Wendy‘s, working with Ohio digital marketing…
Green Mountain Coffee gains buzz with fair trade awareness campaign
Client: Green Mountain Coffee Roasters, Inc. Agency: BzzAgent Objective: Drive sales by educating consumers about fair trade and…
Little Caesars tops campaign with reverse psychology
The Offer: Pizza chain Little Caesars enlisted its new agency of record, New York-based Barton F. Graf 9000,…
Automaker Škoda España “pimps” the lamest lemon
The Offer: Škoda España was on a hunt for the biggest pile of junk in Spain this spring…
Gillette U.K. goes for gold with a smooth Olympic initiative
The Offer: Behind every successful athlete is a dedicated coach—a point the U.K. arm of Gillette aimed to…