Little Caesars tops campaign with reverse psychology
The Offer: Pizza chain Little Caesars enlisted its new agency of record, New York-based Barton F. Graf 9000,…
Mattress match-up finds one marketing strategy sleep-deprived in key areas
Serta Founded: 1931 2010 net revenue: $1.1 billion Sealy Corporation Founded: 1881 2010 net revenue: $1.22 billion Mattress…
Wendy’s app puts healthy fast food at your fingertips
The Offer: Fast food isn’t necessarily known as the healthy option. But Wendy‘s, working with Ohio digital marketing…
Dave Kelly, CEO, Analytics-IQ
Dave Kelly, CEO of Analytics-IQ on why automation is like a car: It can get you where you…
Social-eyesing: Why your social needs to be visual
Banks and Pinterest. I mean, it’s not cookies and milk, but why not? Social content is going more…
Michael Moore, VP of technology, Moosejaw Mountaineering
Moosejaw’s VP of technology Michael Moore on the CIO/CMO relationship. It’s like a marriage. Kind of. More in…
Who’s afraid of big, bad data?
“The only thing we have to fear is fear itself.” Now, I know FDR wasn’t weighing in on…
Justin Bieber, toilets, customers, and smartphones. Seriously.
What I learned at the general keynote session at IBM’s Smarter Commerce Global Summit in Orlando on September…
AMA taps IBM’s Smarter Commerce suite
Updated Sept. 6, 2012 at 12:25 p.m. IBM announced on September 6 at the Smarter Commerce Global Summit…
IBM: Re-imagine marketing with the customer at center
Of the roughly 85% of American consumers who are online, more than 40% of those are classed as…