Imagine me and you…in the C-suite
There’s a new member of the C-suite—and this is not your grandmother’s C-suite. We’re talking CMOs, CIOs, CPOs,…
Dairy Queen serves up relevant offers to keep Blizzard fans coming back for more
Client: American Dairy Queen Corporation Agency: space150 and Silverpop Objective: To grow Dairy Queen’s Blizzard Fan Club, boost…
Irish tourism targets harried Londoners during Olympics
The Offer: Tourism Ireland encouraged Londoners to pack a bag this summer and head over to Ireland to…
Moto Guzzi USA revs up new microsite
The Offer: Iconic Italian motorcycle company Moto Guzzi‘s North American importer, Piaggio Group, put a new spin on…
IKEA uses digital transmigration to sell kitchens
The Offer: Voyeurism meets interactivity in IKEA’s “In the Kitchen” initiative, a digital effort that uses entertainment to…
Q&A: Stewart Krull, EVP & ECD, Atmosphere Proximity
Stewart Krull, EVP and executive creative director at Atmosphere Proximity, reveals his favorite apps and explains why a…
Nickelodeon stages a battle of good versus evil to promote Ninja Turtles
The Offer: To drum up excitement for the premiere of its rebooted 1980s cartoon sensation Teenage Mutant Ninja…
Mass pinning event publicizes UNIQLO apparel product line
The Offer: Digital shop Firstborn NY took pinning to another level with the “UNIQLO Dry Mesh Project,” a…
Fun with acronyms: (R)eturn (o)n (I)nfluencer
Just because a single consumer doesn’t individually impact a company’s bottom line, doesn’t mean he or she isn’t…
IBM Video Series, part 3: John Kennedy, VP, corporate marketing
Marketers have always had a responsibility to understand their audiences and markets. But with the advent of Big…