Find the right bra—or bust
Not to state the obvious, but a woman’s breasts are on her chest. Front and center. They’re right…
DMA to Congress: Data brokers are not evil
In response to a recent Congressional probe aimed at marketing data firms, the Direct Marketing Association (DMA) had…
Teachable moments from Mad Ave. vets
When Mat Zucker, former chief creative officer at OgilvyOne, was first starting out in the business, he had…
IBM Video Series, part 2: John Kennedy, VP, corporate marketing
Social media has became a virtual testing ground for whether marketers are keeping their promises. People turn to…
The cutting edge of cutting-edge
Remember science fairs? The construction paper, the childish handwriting on oak tag, baking soda volcanoes, ribbons for the…
I’ll give you my stapler when you take it from my cold, dead hands
Staplers must have tiny, hidden feet. Or maybe they sporadically become self-aware. Perhaps both instances are true. It’s…
IBM Video Series, part 1: John Kennedy, VP, corporate marketing
As digital technology moves from the “back-office” to the “front-office,” CMOs are now influencing more technology spending. In…
He ain’t heavy…he’s my inflatable Lunch Decoy
Sometimes it’s just hard to get out of the office for lunch. Stomach grumbling, deadlines looming, all there’s…
Denny’s rewards loyal fans with free Grand Slams for life, other tasty prizes
The Offer: To spread the word about its new “Tour of America” menu, family restaurant Denny’s, its agency…
Q&A: Margaret Johnson, ECD & Associate Partner, Goodby, Silverstein & Partners
Margaret Johnson, ECD and associate partner at Goodby, Silverstein & Partners talks design, marketing technology, and social strategies.…