Latin America’s Got Game
With the 2014 FIFA World Cup about to kick off in June, all eyes are on Latin America,…
Social TV Analytics That Go Beyond the Buzz-Numbers
Fact: Millions of Americans are tweeting daily about what they’ve watched on television, often using slang, made-up words,…
AT&T and DirecTV to Tie the Cord
Spring is in the air and so, it seems, are multibillion-dollar mergers. The latest mega-merger to hit the…
Really, Every Week Is Internet Week, So…
The fireside chat with Mike Lazerow, CMO of Salesforce ExactTarget Marketing Cloud, at Internet Week was billed as…
Surprise, Delight, Care—Repeat
“How many of you have the feeling of a fire hose just staring you down?” That’s how Craig…
We’re Living in a Post-Marketing World
You’re about to take a flight. Let’s say you’re about to take a flight to the 2014 IBM…
Marketing Talking Points [Video]
The marketing landscape is more complicated than ever—but in a way, a marketer’s goals have never been clearer.…
New IBM Solution Aims to Join Marketing, Sales, and Service
In response to the growing desire in the marketing industry to provide a unified, data-driven customer experience, IBM…
CoreMedia Launches Next Gen Experiential E-com Tool
Most traditional e-commerce platforms aren’t built for dynamic, personalized interactions that go beyond the purchase. It’s no one’s…
We Can Do It? We DID Do It.
What do you think of when you hear the words “marketing mix?” Email, social media, content, data—any number…