Russo Marine customers vie to save a boatload
The Offer: In order to steer more traffic to its Massachusetts showroom in the lead up to Memorial…
Denny’s rewards loyal fans with free Grand Slams for life, other tasty prizes
The Offer: To spread the word about its new “Tour of America” menu, family restaurant Denny’s, its agency…
Patriotic tots sing Canadian national anthem for athletes
The Offer: Procter & Gamble brand Pampers Canada made a play date with New York advertising agency StrawberryFrog…
Q&A: Margaret Johnson, ECD & Associate Partner, Goodby, Silverstein & Partners
Margaret Johnson, ECD and associate partner at Goodby, Silverstein & Partners talks design, marketing technology, and social strategies.…
Snickers Russia highlights cautionary tales
The Offer: As part of BBDO Moscow‘s larger campaign for the Russian arm of Mars-owned Snickers, the agency…
Big Data, little privacy
Remember SAT analogies? Let’s try one. DATA : MARKETING INDUSTRY :: (A) fuel : car (B) food :…
Summer & alcohol: Market responsibly
Beer before liquor, never sicker; liquor before beer, in the clear. The old adage may ring true at…
Q&A: Flora Caputo, VP and ECD, Jacobs Agency
Flora Caputo, VP and executive creative director at Jacobs Agency in Chicago, discusses why marketers and brands need…
Oreck cleans up with brand-intelligent direct response marketing campaigns
Client: Oreck Corporation Vendors: Vizu and ValueClick Objective: To drive direct response campaign goals in a brand-safe manner…
Commuters play virtual fetch
The Offer: With design help from digital agency Inwindow Outdoor, Beneful created digital dog parks in five cities…