Q&A: Flora Caputo, VP and ECD, Jacobs Agency
Flora Caputo, VP and executive creative director at Jacobs Agency in Chicago, discusses why marketers and brands need…
Oreck cleans up with brand-intelligent direct response marketing campaigns
Client: Oreck Corporation Vendors: Vizu and ValueClick Objective: To drive direct response campaign goals in a brand-safe manner…
Mini book promotes VW’s new mini car Up
The Offer: With DDB UK at the creative wheel, Volkswagen devised a tiny book of photography to encourage…
Online Batman scavenger hunt
The Offer: A viral campaign orchestrated by Warner Bros. and DC Comics rewarded loyal Batman fans with a…
Is Tesco’s targeting offensive kind of … offensive?
Tesco has proverbial shopping carts full of data about its customers — and the U.K.-based grocery chain just…
Boob tube vs. YouTube
Imagine the scene: Dad is watching the NCAA basketball finals in the living room. Mom is swooning as…
Pandora goes local with new ad platform
Online radio service Pandora is launching the Pandora Local Reseller Program, a platform designed to allow local media…
MMA Forum: Mobile insights from Coca-Cola
Mobile success “starts with consumer insights,” says Chris Bigda, head of connections planning and investments, media and interactive…
MMA Forum: Mobile turns traditional video on its head
More people carry mobile devices with them — roughly 6 billion — than brush their teeth daily. It’s…
MMA Forum: Mobile social is on the rise
More than 80 million unique users access some type of social media on their mobile devices monthly. It’s…