A googolplex of Google news
What’s Google been up to lately? What hasn’t Google been up to lately, more like it. Seems to…
E-commerce Video Series: Mike Perrone, cofounder & COO, SocialFlow
Facebook as a real e-commerce channel in the future? That’s going to come down to building trust and…
Google revamps its integrated ad platform
Google unveiled on June 5 what it called the “biggest ever overhaul” of its DoubleClick ad platform, a…
E-commerce Video Series: Thomas Mueller, global director of customer experience, Siegel + Gale
Thomas Mueller, global director of customer experience, Siegel + Gale explains why brands don’t have to be everywhere…
First-ever Internet taste test
The Offer: Dreamt up by comedy collective Funny or Die and digital agency The Barbarian Group, the “Pepsi…
Nissan’s multiscreen experience
The Offer: To promote the park assist technology in its new Qashqai compact SUV, Nissan España tapped creative…
Güd campaign engages the senses
The Offer: To spread the word about güd (pronounced “good”), a natural bath and body product line launched…
Fisher Nuts aims for home run
The Offer: In a pitch to make Illinois-based Fisher Nuts the snack of choice at baseball stadiums, the…
Woodworking supply retailer’s strategic retargeting campaign a model of success
Client: Woodcraft Vendor: Smarter Remarketer Objective: To measure the exact dollar amount being left in abandoned shopping carts…
Skype campaign derides the lack of social in social media
The Offer: Skype is aiming to give consumers in the U.K. what it calls a “one way ticket…