Direct Marketing News launches brand new website
Perusing dmnews.com today, you’ll notice a few changes. To better serve the needs of our readers, Direct Marketing…
Facebook IPO no
First, I need to get the silly headlines out of the way, or I won’t be able to…
GM gives Zuck a slap in the Facebook
The Wall Street Journal broke the story at 2:52 pm on Tuesday, May 15 with a tweet: “GM…
Creative Week: Bringing un-sexy back
The five high-level creatives on stage at the Galapagos Art Space located on the waterfront beneath the Brooklyn…
Creative Week: off Broadway and far from Brooklyn
Due to creative and unforeseen scheduling changes, the session I planned to attend on May 7, the opening…
C-suite ain’t so sweet
Can’t an executive catch a break? Not at Best Buy or T-Mobile, that’s for sure. Best Buy’s not…
The court of public opinion
As would be expected, the decision by murder suspect George Zimmerman’s legal defense team to launch a social…
Facebook ‘likes’ fuel car
The Offer: In a play to gain fans for popular Brazilian soft drink Guaraná Antarctica, Espalhe Guerrilla Marketing…
Condom brand’s naughty site
The Offer: In Singapore, it can sometimes be difficult for young people to find the privacy they need…
Taco Bell says: ‘Live Mas’
The Offer: Taco Bell teamed up with Doritos to create “Doritos Locos Tacos,” a new product featuring Doritos-flavored…