Allison Schiff
540 posts
Missives from ad:tech
Updated April 4 at 3:52 The ad:tech digital marketing conference happening right now in San Francisco bills itself…
Q&A: Thomas Mueller, global director and practice leader of customer experience at Siegel+Gale
Thomas Mueller, global director and practice leader of customer experience at Siegel+Gale, discusses ways to engender loyalty. Q:…
Online sales tax still tops the agenda for major retailers
The controversy surrounding the collection of online sales tax isn’t new, but the renewed fervor buzzing around it…
Virtual grocery store in South Korea
The Offer: South Korea is one of the most densely populated countries in the world, which can make…
E-commerce site enters the cloud, reduced call center costs dramatically
Client: PartyPail Vendor: Vocalocity Objective: To expand PartyPail’s e-commerce business, while at the same time radically reducing its…
Target targets ‘Twi-hards’
The Offer: Target Brands, Inc. provided fans of the Twilight franchise with something they could really sink their…
Free underwear for life
The Offer: MeUndies.com, a high-end underwear e-commerce site launched by Life Apparel in February 2012, is providing visitors…
3D interactive FT wall is kind of a yawner
You know that saying, “as busy as Grand Central Station?” That refers to the fact that people are…
The term “integrated marketing” is “loosy goosy”: SES Conference
The term “integrated marketing” is “loosy goosy”, said Dana Todd, SVP of marketing at Performics, during a panel…
The troll did it
The Fox Crime channel is going live (playing dead?) in Norway this week and Norwegian agency Frank Oslo…