Integrated Honda campaign tells fans to get busy living
The Offer: To promote its new 2012 compact CR-V, Honda and agency of record Rubin Postaer and Associates…
Smoothie King shakes it up with weight loss campaign
The Offer: Smoothie King launched an initiative in January geared towards promoting better health and helping its customers…
Disney Baby combines e-commerce with social
The Offer: In an effort to create a brand-oriented social commerce experience for expectant and new parents, The…
Flirting with your favorite brand
Imagine you’re 16 years old and you have a crush on the hottest boy or girl in school.…
Twitter Tuesday recap: You asked, Epsilon answered
All this month, Direct Marketing News has been handing over its Twitter account to different thought leaders and…
Google-y eyes
In an undisclosed location reminiscent of Bruce Wayne’s fictional Batcave (at least in my imagination), tech researchers at…
Social Media Week: Some ‘secret’ and not-so-secret social weapons
As a constantly evolving sphere of influence and influencers, social media is still a gray area for many…
MRM makes several senior leadership changes
Direct marketing agency MRM Worldwide named five senior leadership appointments on Feb. 13, a move MRM CEO Bill…
Kodak loses its snap
There are some brands that are so ubiquitous their names actually enter the lexicon. Kleenex, Band-Aid, Wite-Out. Xerox…
Do you have that in yellow? NYC tests taxi shopping
Personally, the first thing I do when I get into a New York City yellow cab is turn…