Epsilon names new president, chief client officer
Andrew Frawley has been named president of marketing services firm Epsilon, the company said on Feb. 7. Epsilon…
Targeting Video Series: Philip Thorn, head of marketing, US direct, Hiscox
Philip Thorn, head of marketing, US direct, Hiscox and Hiscox head of communications Hunter Hoffmann discuss targeting in…
Let’s do the Wave … report
Digital agencies are coming along fairly well when it comes to mobile marketing strategy and execution — so…
Restaurant gives drunk drivers a helping finger
The Offer: TDA_Boulder‘s community service campaign for Colorado chain Hapa Sushi targeted parked cars throughout the Denver and…
Q&A: Paul Notzold, group creative director, Aspen Marketing Services
Paul Notzold, group creative director at Aspen Marketing Services, a division of Epsilon, says good targeting is about…
Agency friends spin to win office swag and aid charity
The Offer: In advance of Marcus Thomas‘s planned 2012 move to a larger office space, the Cleveland-based marketing…
Adobe’s social software campaign micro-targets marketing professionals
Client: Adobe Agency: Goodby, Silverstein & Partners Objective: To expand the perception of Adobe as a leader in…
Smartphone app unlocks interactive music content
The Offer: To kick off the weeklong CMJ Music Marathon & Film Festival in New York City last…
App synergizes buzzword ROI
The Offer: The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to…
P&O Cruises aids landlubbers with reservations
The Offer: To dispel misconceptions about traveling on a cruise ship and to promote cruising as a fun…