Allison Schiff
540 posts
GE Instagram contest targets shutterbugs
The Offer: General Electric Company (GE), with digital agency Mekanism, invited its Facebook fans to participate in a…
Stolen Rum lives up to its name with taste test campaign
The Offer: New Zealand rum brand Stolen Rum, with help from independent market research testing agency Perceptive, conducted…
Mindshare CEO named president of GroupM
Updated Jan. 30, 2012 Dominic Proctor has been named president of GroupM, parent company of Mindshare Worldwide, GroupM…
As if Bratz dolls aren’t bad enough … pink Lego
I wouldn’t go so far as to say that everything should be gender neutral (for example, I think…
Verizon Wireless revenue up
Verizon Wireless reported record growth in revenue in the fourth quarter of 2011, with a 7.7% year-over-year increase…
New RIM CEO appointed following executive shuffle
Company insider Thorsten Heins has been named president and CEO of Research In Motion, Inc. (RIM), the company…
Old Navy president resigns
John Thomson (Tom) Wyatt, president of Gap Inc.‘s Old Navy brand, resigned his position in order to become…
MediaCom names U.S. CEO
WPP-owned media agency MediaCom hired Sasha Savic as its U.S. CEO, a newly created position, the company confirmed…
SOPA & PIPA: The Web is as mad as hell and it’s not going to take it anymore
Remember that anti-piracy PSA that used to appear at the beginning of DVDs, the one that made a…
NRF Big Show closes with advice for CEOs
A recent internal survey of CEO turnover conducted by executive recruiter Russell Reynolds Associates found that retail CEOs…