Allison Schiff
540 posts
Tablet Usage Is on a Serious Upswing
Jordan Cohen called it. When we last spoke with Cohen, VP of marketing at agile email company Movable…
Ding Dong, the Omnicom/Publicis Mega-Merger Is Dead
Publicis CEO Maurice Lévy and Omnicom CEO John Wren in better times. Oh, you guys! There’s a point…
Tech Titans Feel Anything But Neutral about Net Neutrality
Net neutrality news coverage reached a fever pitch in the past few days after it recently became clear…
Cookie Stuffing: Not as Delicious as It Sounds
There was a time when Digital Point Solutions CEO Shawn Hogan seemed to have it all. He was…
Smart Marketing Rain or Shine
Your 27-year-old Humanities major still lives at home and has no job prospects and no healthcare. Gas prices…
Don’t Be at Cross-Screen Purposes with Your Customers
Silos are the ultimate time suck—because by the time you’ve optimized one corner of the customer experience, your…
Content: New Tool Aims to Put a Number on It
A marketing mix without content is like a cookie without milk. Still potentially tasty. But content marketing without…
Brands Call Foul on Donald Sterling
(via Mashable) After a tape surfaced with a secret recording of (perhaps soon-to-be-former) LA Clippers owner Donald Sterling…
Most Annoying Marketing Buzzwords [Video]
What marketing buzzword drives you up a wall? The 2014 Marketing Hall of Femme honorees weigh in on…
What Was Your Very First Job? [Video]
What was your first job and what did it teach you about marketing? The 2014 Marketing Hall of…