NRF Big Show: Ralph Lauren EVP on marketing luxury goods online
Retailer Ralph Lauren “blends merchandising and entertainment” to tell the story that surrounds its products, a tactic essential…
Macy’s CMO shares loyalty insights at NRF Big Show
Seven out of 10 Americans visit a Macy’s store or its website at least once a year. That’s…
Bill Clinton addresses the NRF Big Show, tells us where he shops
Bill Clinton began his keynote at the National Federation’s (NRF) 101st Big Show on Jan. 16 with a…
Survey: Only 4% of consumers prefer mobile apps when shopping
Though consumers clearly use their tablets to shop — a survey released Jan. 16 by rich media marketing…
Edible Arrangements names Stern AOR
Edible Arrangements International, Inc. named Cleveland-based Stern Advertising its agency of record (AOR) for national creative, including television,…
Take me away
I like reading about and planning travel almost as much as I like actually traveling. One of my…
EDO Interactive taps new VP of brands and marketing development
Interactive marketing services company EDO Interactive has hired Sears Holding Corp. and PepsiCo veteran Jeffrey Fagel as its…
Genome tech company names CMO
Cambridge, Mass.-based human genome interpretation company Knome Inc. named Jonas Lee its CMO and head of consumer genomics,…
Shriners Hospitals taps Leo Burnett as AOR
Shriners Hospitals for Children named Leo Burnett Business its agency of record (AOR) for all brand positioning, creative…
The Marketing Arm hires new digital strategy VP
Marketing and promotions agency The Marketing Arm tapped Tom Edwards to be its new VP of digital strategy,…