Allison Schiff
540 posts
Most Annoying Marketing Buzzwords [Video]
What marketing buzzword drives you up a wall? The 2014 Marketing Hall of Femme honorees weigh in on…
CRM Makes the Sale
Client: Mountain West Financial Agency: OptifiNow Objective: Organize and improve lead generation for the sales team with mobile…
Advice for Life [Video]
Any words of wisdom for the next generation of marketers? The 2014 Marketing Hall of Femme honorees share…
Advice for Young Marketers [Video]
What advice would you have for a young marketer just starting out in the industry? The 2014 Marketing…
Want to Stay Sane? Scale Your Content.
There’s no need to be a content conveyor belt to have an impact. This isn’t just a blog…
Note to Brands: Go Cross-Screen or Bust
These days, attribution is never simple. According to new Forrester research unveiled at the Tapad Unify conference in…
All the (Real) Time in the World
To say that the 2014 FIFA World Cup audience is diverse is a bit like saying the ocean…
Rumor Has It Facebook’s Unveiling a Mobile Ad Network
Mobile is an A-number one priority for Facebook—and for good reason. According to Facebook’s latest earnings report, the…
The New Twitter Profile That Ate Your Old Twitter Profile
What does the new Twitter profile layout have in common with the Great Wall of China? Answer: The…
It Ain’t Easy Being a Green Marketer
There’s almost nothing a consumer is better at than sniffing out brand hypocrisy like old garbage in a…