The Tweet Beat: Samsung and Apple’s Legal Grapple
The gloves are off in a California court room…well, the gloves would have to be off (unless they’re…
Unhidden YouTube Talent
YouTube is like a teeming, swarming Petri dish of potential viral gold—the question is: How can brands tap…
The Honeymoon’s Over: How to Fix the Agency/Client Relationship
Just like with any relationship, the bond between a client and its agency takes work. It doesn’t matter…
The Tweet Beat: Marketing Heartbleed
The entire world’s been bugging out over Heartbleed—what it means to brands, to personal security, to the Internet…
What’s H-appending? DiscoverOrg Taps Marketo’s Webhooks
We live in the age of the revenue marketer, when lead gen—and shortening the sales cycle—are both critical…
The Tweet Beat: Marketo and Acxiom Shake Hands
Real-time marketing is powered by real-time insight. To give itself a leg-up in the customer engagement game, marketing…
Video Marketing Is on the Money
Client: Western Union Vendor: Poptent Objective: Develop socially viable, sharable videos to up the brand’s storytelling ante Western…
Patience Is a Virtue (That Consumers Don’t Have)
How patient are you? Let’s toss a few scenarios out there: 1. You have to stand around for…
Columbia U. Puts the “Do” in “Donation”
The Objective: Universities rely on private donations to survive—and thrive—and Columbia University in New York City is no…
5 Factors for Maximizing the Impact of Video
Video consumption has gone up more than 800% in the past six years, according to data from comScore.…