Psych! April Fool’s Day 2014, Marketing Style
Rev up your truth machines, it’s April Fool’s Day—a time when marketers roll up their sleeves and try…
So, You Want to Go Viral?
Sometimes a piece of video content takes on a life of its own—a kind of magic. Some say…
If You Build It, They Will Engage
Client: USG Agency: gyro Chicago Objective: Create a modern brand image for a 112-year-old construction materials manufacturer using…
The Secret to a Great Customer Experience
Ah, remember the mad Mad days when marketing was, at least partially, about looking good with a brandy…
Risk takers. Storytellers. Leaders.
The Direct Marketing News Marketing Hall of Femme is an annual event that celebrates the most influential women…
Lee Rainie Talks Wearables, Tech, and Privacy
Join me for an @reddit_AMA tomorrow at 3 PM ET here: http://t.co/t3QfPqDKhG — about @pewresearch studies — Lee…
Slow Mobile Websites Equal Instant Death
What can you accomplish in 2.99 seconds? Not very much. The average person blinks only once every five…
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Turning Big Data Into Smart Data
A journey is defined as the act of traveling from one place to another. With that in mind,…
Don’t Waffle Around With Your Content Marketing
I have some very important news to share with you: Today is International Waffle Day. Seriously. In and…
Video: 3 Questions With the ARF’s Gayle Fuguitt
When it comes to consumer engagement, it’s not just about the numbers—it’s about consumer behavior, says Advertising Research…