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Facebook: “We Need New Measurement for a New Era”
From the outside looking in it might seem obvious that Facebook would be all about mobile strategy, but…
Meet Kathy Button Bell, VP, CMO, Emerson Electric
For Kathy Button Bell, marketing is constantly in “beta.” Experimentation is in her blood. She sees the CMO…
Meet Leilani M. Brown, CMO, Starr Companies
Sometimes it’s the things you don’t do that make the biggest impact on your life. Leilani M. Brown…
Meet Amy Bohutinsky, CMO, Zillow
Amy Bohutinsky embraces challenges head-on. Before building the Zillow marketing team from the ground up, Bohutinsky ran communications…
Meet Susan Cohig, SVP of Integrated Marketing, National Hockey League
The job life span of C-suite marketers is notoriously short, but NHL marketing chief Susan Cohig has defied…
Meet Frances Allen, EVP, Chief Brand Officer, Denny’s Corp.
When Frances Allen took the marketing reins at Denny’s in 2010, she had her work cut out for…
Take Your Marketing Personally
When it comes to personalization and customization, the watchword, as always, is “strategy,” says Xerox marketing vet Karin…
Speedo’s Stroke of Content Genius
Think about the last video you watched all the way through until the end on YouTube, Vimeo, or…
Big Data Makes Sense (and Cents) and Dollars
Whether you run a dentist’s office or a Fortune 500 company, data needs to be a part of…
Consumers Love Mobile Email—So Do it Right
Despite fears to the contrary, Google’s implementation of tabs back in October didn’t cause the massive dropout in…