Evergage Announces MVT Capabilities
Real-time personalization provider Evergage today unveiled its multivariate testing (MVT) capabilities, which aim to help digital marketers decipher…
Marketers Should Opt In to a Top-Notch Engagement Strategy
Marketing automation provider Kahuna recently released the results of its Kahuna Mobile Marketing Index report, which details and…
Millennials Are Devious When It Comes to E-Commerce
Everybody knows about millennials’ willingness to pay for loyalty rewards; but what marketers need to learn are Generation…
Millennials Willing to Pay Loyalty Fees
The knock on millennials has always been that they’re entitled and unwilling to pay their dues. However, a…
Cooking Up a Way to Reach Millennials
If you can’t take the heat, get out of the kitchen. If you want to reach millennials…
A Slam Dunk for Email Marketing? Perfect Timing.
The old saying goes: It’s good to be king. That very well may be true; but for…
Facebook, Twitter Own the Social Stage; Growth Rates—Not so Much
It’s no surprise that just about all retail brands have a presence on Facebook and Twitter. But what…
Marketers Prioritize Personalization
Almost all marketers will utilize real-time personalization for online customer interactions within the next year, according to a new study…
Optimizely Introduces Personalization
Personalized experiences with news feeds, social networks, and the like have pushed today’s consumers to expect—nay, demand—a…
AdRoll Announces the Release of Prospecting
In its effort to help marketers acquire new customers, AdRoll today announced the release of Prospecting—a new…