AR Takes Off on Facebook
“We’re making the camera the first augmented reality platform,” declared Mark Zuckerberg at Facebook’s F8 developer conference. That’s where…
Treating Patients Like Valued Customers
“Sure, I love waiting to be seen by a doctor who doesn’t even bother to learn my name”…
What Apple’s AR Venture Means for Marketers
“That’s really cool!” or “Wow!” is the type of thing that people tend to say when they see…
Video Gets Interactive
Given the dramatic increase of video content on social channels, marketers are working out strategies to capitalize on…
OK Google Goes Shopping
Like the captain of the Starship Enterprise, we too can now ask a computer for information by talking…
Why Marketers Heart Video for Valentine’s Day
The National Retail Federation estimates that consumers in the U.S. will spend $18.2 billion this Valentine’s Day. Large…
The Future of Smart Billboards
Picture a billboard, and likely you think of a static picture with a slogan or some other words…
Marketing Goes Live
“Real time feedback rocks!” wrote one of the participants in the audience to a Periscope presentations by Scott…
A.I. Informs Personalization for Starbucks
“Would you like fries with that?” That one-size-fits-all recommendation was about as far as upselling at the point…
Location, Location, (Virtual) Location
“Location.” Say that key word three times to emphasize how important physical location for real estate. However, when…