All Aboard for a New Amtrak Platform
So many brands have jumped on the bandwagon of influencer marketing that it may be losing all association…
Tapping Data for Marketing Insights
As businesses strive to become more data-driven, the challenge lies not amassing data for data’s sale, but in…
Giving Women a Voice
Podcasts, which are becoming increasingly important as a journalistic medium, have generally been male-dominated. But the medium is…
Story Time at LinkedIn
We all have our own stories to tell, and some of us choose to share them with the…
Why Cyber Monday 2018 Was Biggest Ever
This year’s Cyber Monday 2018 was the biggest ever. Impressive as they are, the numbers for sales only…
Marketing “Optimism” With Machine Learning
Can you leverage the sampling of responses to a single question to effectively target people for a nationwide…
The Key to Gen Z Marketing
Marketers once targeted young people through television, but that doesn’t cut it for Gen Z, whose screen of…
Walmart Embraces Mobile and BYOD
Walmart has recently made two advances in bringing the mobile device experience effectively into its stores. One is…
Blockchain and the Ad Experience
The cost of ad fraud for this year alone is $19 billion, according to Juniper Research. That amounts…
Beyond Click-Through Rates: Metrics That Matter
Click-through rate (CTR) has long dominated as a core marketing metrics because it is so easily tracked. With…