How USA Today Reaps The Benefits Of Live Events
Even in our high-tech, hyper-connected world, people crave the type of human connection that only comes through live…
What to Expect on Labor Day
Every holiday occasions sales, though some have greater effects than others, and Labor Day is anticipated to be…
Back-to-School Marketing Trends: It’s All About Gen Z
While the heat of summer draws us to the beach, marketing campaigns pull us in another direction –…
Redefining Lookalike Strategies For GDPR Compliance
Privacy concerns, and the need for GDPR compliance for any company that is globally connected has made it…
Using Blockchain To Beat The Bots
Digital ads have the advantage of scaling personalization effectively. But with the rise of ad fraud pushed forward…
Luxury Marketing For The Digital Age
Though luxury shopping was once the province of bricks-and-mortar locations, it now has arrived online. According to the…
How AI Models Advance Targeted Marketing
From building and deploying AI models in near real-time frameworks, to doing something as complex as A/B testing…
Facebook’s Change Of Heart On Cryptocurrency Ads
In January, Facebook announced a plan to improve the integrity of financial ads, including a ban on all…
Instagram Stories: Shopping For Gen Z
Fashion choices are very much influenced by what shoppers see online. One way brands can grab audience attention…
An Iconic Approach To Political Ad Transparency
As people consume more ads via digital channels, they need transparency about which political organizations are paying for…