Milking AR for Marketing
Eye-catching packaging helps products get noticed. Now they can go beyond attractive shapes and colors. Thanks to technology,…
The Omnichannel Solution: One Platform to Rule Them All
Businesses are aware of the problem of ineffective ads, but the challenge of obtaining a comprehensive picture of…
Google On Guard Against Ad Blocking
In the conflict between publishers that want to deliver ads to more eyeballs, and the possessors of those…
Mother’s Day Marketing
A mother’s love may be priceless, but there is definitely a price tag on Mother’s Day. While Mother’s…
Finding the Audiences for Healthcare Marketing
Healthcare marketers seek to target both doctors and consumers. To effectively reach those audiences in the digital realm,…
Advertising Gets More Inclusive
As brands seek to appeal to an increasingly diverse audience, the images they use have to evolve accordingly.…
An Attitude Adjustment for Advertising
“Mad Men” portrayed the male-dominated world of advertising in the 1960s. Although we’re nearly twenty years into the…
AR for Empathy: The Devastation of War
Even before the invention of photography, artists sought to recreate the horrors of war in pictures. Now technology…
Reaping an ROI on Returns
Although they may be a hassle and a pain for retailers, returns are an indispensable part of doing…
The Ad Blocker Arms Race
“Please disable your ad blocker.” If you try to keep some of your internet experience free of ads,…