The Shop Window Opens a Portal of Possibilities
Many of us are window shoppers, but online purchasers. That may be one of the factors in the…
Add a Dose of AI for Better Health Marketing
Healthcare brands have two primary customers: those who deliver care and those who seek it out. Reaching them…
Mobility Marketing: Toyota’s e-Palette
Advertising on cars is nothing new, but what we may be seeing in future is not limited to…
RCS Set to Take Over SMS as Primary Marketing Tool in 2018
As carriers shift to the new Rich Communications Services (RCS) standard, new functionalities and ways to engage consumers will…
Personalized Marketing in Context
We’ve all been told “content is king,” but what good is a king in isolation? For content to…
Alexa May Give Voice to Targeted Marketing
We’ve seen a rapid evolution in shopping interfaces, ranging from letting our fingers do the walking on our…
AI and Fashion Marketing: A Perfect Match
As visual AI advances, it’s becoming a useful tool for marketing fashion both online and on premises. Alibaba…
Prescriptions for Healthcare Marketing in 2018
Technology is changing the game for all businesses, and marketers are also finding new ways in which to…
With Syte, AI Lets You Shop Almost Anything You See
With the responsiveness to indications of taste set by Amazon, many sites now offer browsers suggestions for additional…
Focus on Key Moments for Social Advertising Success
As everyone now acknowledges, social media is an essential marketing channel. With the ability to reach billions, and…