The Marketing Possibilities of Snap’s Context Cards
Billions of pictures and videos are uploaded to Snap daily. The question now: is there a way to…
Targeted Advertising for B2B
Most marketers agree that personalized messages are far more effective than generic “spray and pray” ones. In B2C,…
Why Marketing Through Mixed Reality Works
Mixed reality experiences began playing an important role in marketing a few years ago. Jason Yim, the CEO…
The Scientific Approach to Relationship Marketing
Visitors to a site present marketers with a dilemma. Does it pay to pour resources into sending all…
Where Your Digital Ads Are At
Do you know where your ads are? The less than satisfactory answer to that question has prompted some…
Tying the Physical and Digital in NFC
Once upon a time, retail stores tried to get our attention with special displays, signs and stickers, but…
3D Marketing with Holograms
With every brand vying for people’s attention, messages on a screen no longer stand out. That’s why some…
Connecting Conversations to Personalize Marketing
One size definitely does not fit all customers. That applies to marketing content just as much as it…
Personalization Means Fast Credit
We see the effects of AI on marketing as it grows more and more personalized. The data science…
Giving More Control to Advertisers on Facebook
With nearly two billion active users and over five million advertisers on its platform, Facebook is major marketing…