Edith Roman, Nielsen create list directory Web site
Edith Roman and Nielsen Business Media have launched the Nielsen Business Media Mailing Lists Web site, allowing marketers…
Playboy utilizes mobile marketing
PlayboyU.com, a social networking site owned and operated by Playboy Enterprises, Inc., is using mobile marketing to reach…
Overstock expands internationally
Overstock.com will open its doors to international consumers, selling to customers in 34 countries including Canada and those…
Coffee Bean & Tea Leaf readies e-mail campaign
The Coffee Bean & Tea Leaf will send weekly promotions in celebration of its 45th anniversary to its…
Marketers work to embrace students’ mobile preferences
Students will not closely examine direct mail or thumb through the Sunday circular. These consumers are far more…
USPS looks to change Move Update requirements
New proposed changes to the US Postal Service’s Move Update program would require businesses to update their bulk-mailing…
Dying to say hello
Skwibble, a Web site that offers sort of e-card/invite hybrids called “skwibbles”, has engaged in an interested partnership…
Amazon introduces in-browser video streaming
Amazon.com customers can now stream movies and television shows on their Web browsers through the Amazon Video On…
A spider-sense for DM
As a consumer, I will say that I am a simple person to market to. All I need…
FKI Logistex launches redesigned site
Material handling marketer FKI Logistex redesigned its Web site with marketing firm Koroberi Inc. The new site is…