Walgreens’ in-store BT strategy hits the mark
Walgreens is using behavioral targeting to engage customers in its stores. The nation’s largest drugstore chain has partnered…
1-800-Flowers.com launches Blackberry store
1-800-Flowers.com this week launched a mobile store available on Blackberry smartphones. The new Mobile Gift Center, a Blackberry…
An evolving list universe
It’s sort of the best of times and the worst of times,” says Larry May, CEO of Direct…
Preference Marketing
“Opt-in is the future of how we as marketers will communicate with customers.” Those were the words of…
Huron acquires Response Mail Express
Private equity firm Huron Capital Partners has acquired Response Mail Express from its former parent, DME Holdings. The…
The high cost of rooting
Many people who are sports fans often grouse about the ever-skyrocketing cost of attending a live game, whatever…
Rimmer Bros chooses Ability Commerce for e-commerce
UK-based Rimmer Bros., a mail order provider of British automobile parts, has chosen Ability Commerce to implement its Ability SmartSite…
AddressDoctor opens US operations company
AddressDoctor, a data quality services provider, announced this week it has opened up a US operations company in…
EBay lowers ‘Buy it now’ fee
EBay will lower the fee for listing an item on its “Buy it now” fixed-price format. The e-commerce…
SiteSpect partners with Unica
SiteSpect, Inc., a provider of behavioral targeting technology, has entered into an alliance with enterprise marketing management firm…