Seeking out the A-list
Q: How can the list industry effectively deal with consumer privacy concerns? A: It is important to be…
Cox aims to divest Valpak, some newspapers
Cox Enterprises Inc., the media conglomerate that owns the Cox Communications cable company, intends to sell direct mail…
ExactTarget joins with interactive marketer
ExactTarget, an e-mail marketing services provider, has partnered with Direct Message Lab, which builds widgets and applications for…
E-commerce should stress analytics: eTail 2008
Even with the wealth of consumer information available to online marketers, too many still rely on “offline paradigms”…
FootSmart’s Gnatt focuses on synergy at eTail 2008
In a presentation about creating a 360-degree marketing program, Kim Gnatt, VP of Internet marketing and operations for…
Amazon buys Canada’s AbeBooks
Amazon.com Inc. has reached an agreement to acquire Canadian company AbeBooks, online marketplace for books, with more than…
Interpublic Group acquires stake in Huge
The Interpublic Group has reached an agreement to acquire a majority interest in interactive agency Huge. Terms of…
TrialPay adds gifts/gourmet category
TrialPay, an online payment platform, has added a “gifts and gourmet” category to its services. The service will…
SDI acquires Verispan, joining healthcare services companies
Healthcare analytics company SDI has acquired Verispan, a provider of healthcare information and services. The acquisition will create…
Capital One files response to USPS NSA dismissal request
On July 28, Capital One responded to US Postal Service request to dismiss a complaint it made with…