Infinite Media debuts cell phone text list
Hoping to entice marketers and advertisers with a better-than-average response rate, Infinite Media of White Plains, NY, is…
MBTA plans DM ride for CharlieCard
The Massachusetts Bay Transportation Authority (MBTA) is hoping to utilize outdoor and direct marketing efforts to get more…
EBay looks to update its segmentation tools
By opening up its seller management tools to outside developers, eBay envisions better service for its sellers, more…
An insurer uses inserts to sow interest for e-bills
American Modern Insurance Group is hoping to save both costs and trees with a new insert campaign designed…
EuroRSCG signs about $5M in new accounts
Hainan Airlines, China’s fourth largest commercial airliner, has selected Euro RSCG to manage its campaign launching its non-stop…
DMers have cause to talk ethics: DM Days keynote
David Sable, vice-chairman and chief operating officer of Wunderman, advocated for marketers’ use of their companies’ work and…
Webloyalty buy takes aim at shopping cart abandonment
Webloyalty, an online marketing services company, has acquired San Francisco-based online payment platform company Lift Media. Terms of…
DM revenue falls in Q1 of ’08
Direct marketers, agencies and suppliers collectively experienced a revenue dip in the first quarter of 2008 following 18…
Wilde launches interactive division
With an eye on branching out further into online marketing and technology solutions, Holliston, MA-based direct marketer The…
General Mills, others try contextual online coupons
Marketers are increasingly using the Internet as a convenient way to get coupons into the hand of consumers.…