New prospecting tool for catalogers launches
While many catalogers are looking at cutting circulation because of the economic downturn, postage increases and potential paper…
Fredrick’s of Hollywood CEO talks catalog comeback at ACCM
Linda LoRe, president and CEO of Fredrick’s of Hollywood, shared some of the intimate details of the women’s…
Epsilon Targeting combines multiple data sources
Epsilon has launched a new business division it’s calling Epsilon Targeting that combines its new mover data compilation…
Inside Display Advertising: Banner ads only beginning to come of age
The identity of online display ads is still a work in progress. Since the first banner ad ran…
Data key to every interaction, now more than ever
Data is the unquestionable currency of direct marketing. It fuels new customer acquisition, informs new product development, drives…
Eye-catching personalization
I was just shifting through the mail that’s built up after my three days at ad:tech San Francisco.…
Digg’s Rose shares insight on monetizing UGC: ad:tech SF
Kevin Rose, founder and chief architect of community content-ranking site Digg, shared his thoughts on how user-generated content…
What’s your take on the dreaded ‘J’ word?
I want to talk about junk mail. In fact, I think we should all talk a bit more…
Groupthink can lead to better one-on-one
Often, constructive dissension among a marketing team is muffled by the desire that everyone cooperate. For the last…
Compromise, communication keys to loyalty
Do you have one of those friends that gets extremely specific when ordering at a restaurant? It’s that…