Data can inform, but does not replace one-on-one exhanges
Ten years ago, I had a great relationship with my bank teller. I knew her sons’ names, noticed…
Roots of DM know no bounds
Last week, I left behind New York’s cold weather to enjoy the tropical temperatures of an island off…
Convenience to play big role in ’09
I predict 2009 will not be the year of impulse buying. Amid growing joblessness and falling stocks, frugality…
Marketers, consumers benefit from broad, measured campaigns
Whether it’s on a mobile phone, an e-mail inbox or a social network profile page, the personal space…
Hail to the Web
President-elect Barack Obama has already been recognized as one of the most Web-savvy chief executives our country has…
Measurement, analytics tools must keep up with media
As the latest in a series of steps that has changed the use of video and long-form footage…
Tracking, research, can illuminate industry
At last week’s Direct Marketing Association’s annual convention in Las Vegas, I witnessed remarkable collaboration across disciplines and…
Imagination, innovation keys to industry success
October is not traditionally a month during which one has much time to reflect. Schools are back in…
Spotlight Conversation: DM takes the stage in Vegas
DMA head Greco discusses DMA08, legislation and more Q: What are some of your expectations for next week’s…
Informed DM-ers can outlast economic crisis
Last week brought Wall St. to a screeching halt, as investors struggled to make up for incredible losses…