Digital music mergers plus for list marketing
While there’s a lot of coverage of Bank of America’s Merrill Lynch acquisition, I found myself pondering the…
Fair Fee Act could help small retailers
If passed, the Credit Card Fair Fee Act of 2008 (HR.5546), introduced by Rep. John Conyers (D-MI), could…
Are you ready for some football?
For me, there’s always been good reason to look forward to Super Bowl Sunday. But even if you’re…
Equal rights advertising
I’m interested in seeing what results from the European Parliament’s resolution on promoting gender equality through advertising. The…
If you’re worried about Do Not Mail
I just stumbled across a handy media kit put together by the Association of Postal Commerce (PostCom) for…
Widespread Web access
The news today that Target has settled a class-action lawsuit from the National Federation of the Blind comes…
Niche digital marketing earns sweet results
Anytime I see chocolate in the news it tends to grab my attention, but a recent AP story…
Electing a captain
‘Tis the season to leverage the amped up presidential election coverage. We are seeing increased examples of companies…
Positions on penny pinching
Last week, I overheard a group of teen boys lamenting the shorter 99-cent menu at McDonald’s and a…
Deeper investment in being green needed to sustain validity
In this issue’s Spotlight, Sam Pulcrano of the US Postal Service shares the agency’s plans on sustainability, as…