PRC proposes new reporting regulations
In an effort to further the transparency of the US Postal Service’s reporting practices, the Postal Regulatory Commission…
The power of cute
A recent New York Times article championed the growing number of adorable animal picture Web sites as a…
AC/DC bands with Wal-mart on next album
Rock band AC/DC has agreed to sell its next album, Black Ice, through Wal-mart and on its band…
Measurability suits DM to be leader of charge toward integrated campaigns
In this cost-cutting world, many speculate that direct marketing will become the tactical breadwinner of the advertising industry.…
Bacardi undergoing internal agency review
Bacardi GlobalBrands, which oversees nine global beverage brands, including Grey Goose, Dewar’s and its signature rum, is undergoing…
New media is only as good as its message: Ad:tech
At yesterday’s Ad:tech Chicago keynote, Brad Jakeman, former EVP of marketing at Federated Department Stores (now Macy’s), said…
A green way to get response
Research company ComScore recently launched an initiative to encourage panelists to join and stay active in its research…
Fine line between authentic and offensive
In response to criticism from PETA and other animal rights groups regarding TV spots featuring pit bulls in…
A bit of fun and (postcard) query
As a big fan of the British humorist Stephen Fry, I’d be remiss to point out an interesting…
The lazy online marketer
We got a rather long, anonymous reply to a recent Gloves Off debate, “Does accountable pricing help SMBs?”…