Group mentality driving consumer behavior
Less than two years ago, after Time declared “You” as its person of the year, marketers spent lots…
Widgets drive Web readers
Hearst’s Chris Johnson talks about using social apps to increase online circulation Q: How is Hearst using widgets…
Spotlight conversation: Marketing on the move
SiteSpect’s Hansen on tackling mobile marketing Q: What are first movers in mobile marketing doing? A:…
A legacy of campaigns
If you are still recovering from Cannes and looking to see more legendary marketing campaigns, I recommend a…
Yesmail becomes Sender Score partner
E-mail provider Yesmail, an InfoGroup company, has announced a partnership with Return Path to become a referral partner…
MySpace spam suit settled
News Corp.’s social networking property MySpace has reached an agreement to collect $6 million from Scott Richter and…
Dunn Data suffers power failure
I just got a call from Dunn Data Co., formerly Mal Dun Associates. The Brewster, NY, based company…
If it worked for Obama…
…perhaps it will work for the UK’s House of Lords? I’m speaking, of course, about reaching out to…
Measuring social networks
Can marketers expect to get predictable measurement and accountability from social network campaigns? This was a question that…
RMI, DJ Associates to join under RMI name
List companies RMI Direct Marketing Inc. and DJ Associates announced on May 30 plans to join their two…