Michelin seeks new agency
Michelin North America announced its search for a new agency for its US passenger and light truck replacement…
Nortel hopes for more buzz with calculator campaign
Global communications and technology provider Nortel is looking to harness some recent online social media buzz with its…
Carmakers fuel sales with gas incentives
Car manufacturers are turning a setback – rising gas prices – into an opportunity to promote car sales.…
Jaguar selects Euro RSCG to revamp digital efforts
Luxury car manufacturer Jaguar has awarded its global digital business to Euro RSCG Worldwide. The resulting efforts will…
The YAWN population
I was struck today by some recent CNN coverage of a growing consumer segment dubbed YAWNS – young…
Search engine for online display ads
Breaking from the standard models of online ad network and ad exchange, The Ad Database — a search…
Direct mail never say die
One of my favorite parts of overseeing the news desk at DMNews is how many controversial questions can…
Anti-spam case granted rehearing
The first felony spam conviction in the US will be revisited, calling into question laws applied to commercial…
Polsteins Home & Beyond plans CRM push
Online home improvement retailer Polsteins Home & Beyond recently adopted eWayDirect’s e-mail platform to improve its retention marketing…
E-mail usage borders on overbearing, studies say
Several recent studies are reporting that the gap is growing between e-mail marketers’ use of their medium and…