Delivering to communities
There is a certain amount of cliché around your friendly neighborhood mailman, donning a cap and summer shorts…
Big value for mobile at airwave auction
In preparation for the US transition to digital-only TV broadcasts on February 17, 2009, the US Federal Communications…
Digital marketing insight – WhittmanHart Interactive’s Skinner says video sticks
Job: CEO, WhittmanHart Interactive Previous roles: SVP of account management and supervising, Young & Rubicam; account management roles,…
Beijing: Audience bust or boom?
Speculation about the Summer 2008 games advertising landscape arose again yesterday as reports circulate that the International Olympic…
Recession’s impact on DM jobs
There’s no denying that our economy is facing a downturn. As friends of mine from a variety of…
InfoUSA to target China, India
Database and list marketing giant InfoUSA plans to spreading its business overseas, initially targeting China and India. The…
BOA retargets jewelry buyers
Bank of America, in partnership with Holsted Marketing Inc., is planning a 300,000-piece direct mail campaign for April…
QuadrantOne doubles in size one month after launch
Recently launched online advertising alliance QuadrantOne, which is owned by Tribune Co., Gannett Co. Inc., Hearst Corp. and…
PRC verifies USPS rate increases
The Postal Regulatory Commission has completed its first review of the US Postal Service’s price adjustments under the…
EBay affiliates to be managed in-house
Online auction company eBay has announced plans to launch a new affiliate program, titled The eBay Partner Network,…