Spotlight conversation with Jacquie Corbelli, CEO of Brightline
Q: What are some factors driving the growth of digital TV advertising? A: Digital TV will be in…
AOL launches coupon service
AOL is taking the paper out of couponing with its Shortcuts service. Launched today, the program links online…
DM pioneer Vane dies
Direct marketing innovator Peter Vane died in his North Carolina home on March 10, at the age of…
Who you should know at DMNews
We have a lot of fun each week putting together the print edition of DMNews and hearing from…
Risk of online shopping often a matter of perception
Online merchants are navigating between two worlds: what they hear from online privacy and payment card experts and buyers;…
Mercury Communications names former Wunderman exec CEO
Mercury Communications has appointed former president of Wunderman Eric Larsen as CEO with the mandate to continue growth…
Caples to name Taylor, Gray lifetime achievers
The Caples Group has announced its two lifetime achievement award honorees. Dylan Taylor, creative director for Direct and…
Campaigner launches enhanced timing tool
E-mail marketing provider Campaigner launched a new feature today aimed at further automating client campaigns. The software, dubbed…
DMNews talks with Gary Slack, chairman and chief experience officer, Slack Barshinger
Q: Where should one begin when speaking about b-to-b marketing? A: B-to-b marketing really represents a huge marketing…
DM industry reflects on Caples queen contributions
Caples founder Andi Emerson passed away on February 13 at age 82 after a long struggle with emphysema.…