Cara Wood
241 posts
DMA List Leaders announces its officers
The Direct Marketing Association announced the 2008 members of its List Leaders Group. The committee, which bills itself…
Debaters wanted
DM News wants you – the industry expert – to make a case for your views on DM…
TechTarget buys KnowledgeStorm for $58M
IT media company TechTarget Inc. has acquired KnowledgeStorm Inc., a search resource for IT professionals, for $58 million.…
PRC’s ruling to change pricing for mailers
The Postal Regulatory Commission’s final ruling on rate-making for the US Postal Service came last week, marking the…
PitneyBowes PSI backs new UAA tool
PitneyBowes PSI and Direct Resource Solutions LLC have launched UAA Clearinghouse, a secured, central repository for undeliverable-as-addressed data.…
Bind-in, blow-in universe down 3.5%
The active bind-in/blow-in program universe totaled 2.46 billion opportunities in the third quarter of this year, down 3.5%…
PRC releases final ratemaking regulations
The Postal Regulatory Commission (PRC) has released its final ratemaking regulations nearly eight months ahead of the deadline…
Hitwise launches new site visitor report
Online research company Hitwise has launched its latest Clickstream report, titled New and Returning Visitors. It calculates the…
FedEx raises Express rates 6.9%
FedEx announced rate increases that will take effect January 7, 2008, including an average increase of 6.9% on…
Aim at moving targets
It is well known that American movers are a promising marketing segment. When taking on a new address,…