Pivotal Veracity launches e-mail reputation tool
E-mail deliverability service provider Pivotal Veracity launched a reputation tool called eReputation Manager last week. The service is…
Conformer Expansion Products launches USPS-approved media mailer
Conformer Expansion Products, Great Neck, NY, has developed a way to mail CDs and DVDs in their cases…
Concep opens US office
Global marketing services and technology provider Concep has opened a US office in New York. The company already…
DMA announces Bliwas, Morgan are 2007 Hall of Famers
The Direct Marketing Association has announced that Ronald L. Bliwas, president/CEO of A. Eicoff & Co., and Charles…
Will insert-offer know-how translate online?
In response to the growth of e-commerce, Stanton Direct, Elmira, NY, is launching what it calls an e-sert…
PIPs grew 14.6 percent in Q2: ParadyszMatera
The active package insert program (PIP) universe climbed to 365.5 million opportunities in the second quarter of 2007,…
Publicis establishes Asian footprint
Publicis Groupe has acquired Chinese independent interactive marketing agency Communication Central Group (CCG) for an undisclosed sum. The…
Harte-Hanks shifts upper-level management
Dean Blythe, EVP and CFO of Harte-Hanks Inc., San Antonio, TX, yesterday began his tenure as president of…
How inserts are faring in a changing catalog world
The recent increase in Standard mail rates has catalogers scrambling to cut costs to make up the difference.…
Free Web analytic tools used less seriously: study
If you get something for nothing you are less likely to take it seriously, especially when it comes…