30 years of remarkable change
Brands that used traditional direct in the late 1970s were sending direct offers with a strong call to…
Online consumers heart Google again and show some love for Facebook in Forrester report
Search leader Google again topped the list of consumers’ favorite online brands, with Yahoo and Amazon behind it,…
Silver Apples Gala – Polished Affair Celebrates Past and Future
The Direct Marketing Club of New York honored the giants of direct marketing this week at the DMCNY’s…
Google: Retailers optimistic about holiday e-commerce
More than half (53%) of retailers’ 2009 holiday advertising budgets are staying at the same level as last…
Digital out-of-home ad spending to grow 2% this year: PQ Media
Digital out-of-home media spending in the US will increase 2% year-over-year to $2.47 billion for 2009, according to…
Google buys AdMob for $750 million
Google has agreed to acquire AdMob, a mobile display ad network, in an all-stock deal valued at $750…
Time nears to rename discipline
DM legend Stan Rapp discusses why the term ‘direct marketing’ may soon be extinct. Q: What is the…
HP developing behavioral tool
Hewlett-Packard, a marketer that has moved 40% of its ad budget to the digital space, is beta-testing i-catcher,…
Marketers excited for metrics opportunities from Twitter tool
Email Data Source last week debuted a Twitter monitoring tool at the Ad:tech trade show in New York.…
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
With Thanksgiving falling late in November, consumers will start shopping prior to so-called Black Friday and Cyber Monday,…